Mukafuna kuti makasitomala azikumbukira uthenga wanu, muyenera kukhala ochenjera?

Zowonadi, malingaliro anzeru, zophophonya ndi mawu omveka amadzutsa malingaliro a makasitomala.Koma ngati uthenga pa kasitomala wanu ndi womveka, ndizosavuta kukumbukira.

Ndiye ndi chiyani chothandiza kwambiri?

“Khalani anzeru ndi omveka bwino pamene mungathe,” anatero Dianna Booher, katswiri wa kulemba ndiponso wolemba buku lakuti What More Can I Say?"Ngati simungathe kuchita zonse ziwiri, iwalani zanzeru."

Chifukwa ntchito zomveka

Mfundo yofunika kwambiri: Chomveka chiyenera kukhala chomwe chimayendetsa uthenga wamalonda womwe mukufuna kufotokoza komanso zomwe makasitomala akufuna kupanga.

Ichi ndichifukwa chake:

1 Kulankhula momveka bwino kumalimbitsa chikhulupiriro.Makasitomala sangakhulupirire, kuvomereza, kugula kapena kupangira chilichonse chomwe sangamvetse bwino.Uthenga wosamveka bwino, wosadziwika bwino kapena wosadziwika bwino umabwera ngati wosadalirika, ndipo iyi si njira yoyambira makasitomala.

2 Kusaka kwa mawu osakira kumakonda mawu omveka bwino.Anthu amalankhula, kuganiza ndi kufufuza ndi chilankhulo chachindunji.Akamagwiritsa ntchito Google kuti apeze chinthu, yankho kapena ntchito, salemba mawu anzeru.Booher akupereka chitsanzo ichi: Ngati wina akuda nkhawa ndi kutsitsa mafuta m'thupi, angalembe "momwe angachepetse cholesterol" kapena "kudya kuti achepetse cholesterol," osati "kukhala wathanzi kapena kunenepa."

3 Anthu sakonda zodabwitsa zodabwitsa.Mauthenga ochenjera angayambitse zokhumudwitsa.Mawu anzeru amatha kufotokozera chinthu kapena ntchito mosiyana ndi momwe zilili.Ndiye makasitomala samapeza zomwe amayembekezera akatsegula kapena akumana nazo.

Momwe mungamvekere bwino

Njira zisanu zotsimikizirikazi zidzakuthandizani kuti uthenga uliwonse wamalonda ukhale womveka bwino:

1 Yang'anani pa omvera omwe mukufuna.Dziwani mtundu wa munthu amene mukufuna kuwerenga ndikumvetsetsa uthenga wanu.Fotokozani chilichonse chomwe chimakhudza momwe amagulira - zaka, ndalama, moyo, ntchito, zomwe amakonda, zizolowezi, ndi zina.

2 Chepetsani mutu wanu.Simungathe kupanga malingaliro ovuta komanso ophatikizana kuti amveke ngati uthenga womveka bwino, wolunjika.Sankhani phindu lofunika kwambiri la malonda anu, ntchito kapena kampani yanu, ndi kupanga uthenga mozungulira iwo - kusunga chinenerocho kukhala chosavuta, chachifupi komanso chokhazikika pa yankho lomwe mumapereka.

3 Tsindikani chomwe chili chapadera.Ganizirani zomwe zimasiyanitsa malonda anu, ntchito kapena kampani yanu ku mpikisano.Ndi chiyani chomwe chimakupangitsani kukhala wabwino kapena wofunika kuposa ena?

4 Onjezani zatsopano.Pangani chisangalalo (nthawi zonse) pazogulitsa zanu, ntchito zanu kapena kampani yanu powonjezera china mu uthenga wanu pazatsopano kapena kusintha.Ngakhale zosintha zazing'ono pazomwe mukuzidziwa zitha kukhala zatsopano.

5 Pangani kutengeka mtima kuti muchitepo kanthu.Ngati mupangitsa makasitomala kudzimva anzeru, okondwa, oganiza bwino kapena malingaliro ena abwino, amatha kumvera kuyitanidwa kwanu kuti achitepo kanthu ("tilankhule nafe," "kuchezerani," "kugula," "pempho").

Pamene wochenjera ntchito

Chotsani ndiye wopambana bwino mukafuna kutumiza uthenga wanu kwa makasitomala.Koma zanzeru zimatha kugwira ntchito - zikachitika bwino kwambiri.Zitsanzo zina zomwe zakhala zikugwira ntchito kwa nthawi yayitali:

Nike - Ingochitani

Miller Lite - Kukoma Kwakukulu, Kudzaza Pang'ono

California Milk Processor Board - Muli Ndi Mkaka?

De Beers - Daimondi ndi Yosatha

Wendy's - Ng'ombe ya Ng'ombe ili Kuti?

Kodi mungawonjezere bwanji zanzeru, ngati kuli koyenera?Kumbukirani malangizo awa:

1 Osaukakamiza.Ngati china chake chanzeru sichinabwere mwachibadwa, sungani momveka bwino.Anthu ayenera kumvetsetsa kuchenjera kuti izi zitheke.Funsani amayi, amalume, bwenzi lapamtima kapena aliyense amene “amapeza” kuti awone uthenga wanu wanzeru.Ngati sakumvetsa mfundo yanu, lumphani.

2 Khala lalifupi kwambiri.Mudzawona mu zitsanzo zisanu zopambana, palibe mawu oposa anayi.Wochenjera sapezeka kawirikawiri m'chiganizo chathunthu.

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