Ambiri aife timagwiritsa ntchito makina osakira kuti tipeze tsamba lomwe lingathandize ndi vuto linalake kapena kupereka zomwe tikufuna.Ichi ndichifukwa chake ndikofunikira kuti mawebusayiti akwaniritse masanjidwe abwino.Kuphatikiza pakukhathamiritsa kwa injini zosakira (SEO), njira yosakira organic, palinso SEA.Werengani apa kuti mudziwe chomwe izi zikutanthauza.
SEA ndi chiyani?
SEA imayimira kutsatsa kwa injini zosakira, yomwe ndi njira yotsatsira.Nthawi zambiri imaphatikizapo kuyika zotsatsa zamakalata pamwambapa, pansipa kapena pambali pa zotsatira zakusaka pa Google, Bing, Yahoo ndi zina zotero.Onetsani zikwangwani pamawebusayiti a chipani chachitatu nawonso amagwera pansi pa SEA.Ogwiritsa ntchito mawebusayiti ambiri amagwiritsa ntchito Google Ads chifukwa champhamvu ya Google pamsika wamakina osakira.
Kodi SEA ndi SEO zimasiyana bwanji?
Chimodzi mwazosiyana kwambiri pakati pa SEA ndi SEO ndikuti otsatsa nthawi zonse amayenera kulipira SEA.Chifukwa chake, kutsatsa kwa injini zosaka kumangotengera nthawi yayitali.Makampani amasankha pasadakhale mawu osakira omwe akuyenera kuyambitsa malonda awo.
SEO, kumbali ina, ndi njira yanthawi yayitali yomwe imayang'ana zomwe zili pakusaka kwachilengedwe ndikupeza masanjidwe abwino kwambiri pazotsatira zakusaka.Ma aligorivimu a injini zosakira amawonetsa kuyanjana kwa tsamba, mwachitsanzo.
Kodi SEA imagwira ntchito bwanji?
Kwenikweni, SEA imaphatikizapo kutsata mawu osakira.Izi zikutanthauza kuti ogwiritsa ntchito masamba amasankha pasadakhale mawu osakira kapena mawu osakira omwe malonda awo ayenera kuwonekera.
Wogula akangodinanso zotsatsa zawo ndikutengedwera patsamba lofunikira, wogwiritsa ntchito webusayiti (ndi wotsatsa pankhaniyi) amalipira.Palibe mtengo wongowonetsa malondawo.M'malo mwake, mtundu wa Cost Per Click (CPC) umagwiritsidwa ntchito.
Ndi CPC, mpikisano wochuluka wa mawu ofunika kwambiri, umakwera mtengo wodula.Pa pempho lililonse losaka, injini yosakira imafanizira CPC ndi mtundu wa mawu osakira ndi zotsatsa zina zonse.CPC yochuluka ndi mphambu zamtundu zimachulukitsidwa pamodzi mu malonda.Malonda omwe ali ndi zigoli zapamwamba kwambiri (malo otsatsa) amawonekera pamwamba pazotsatsa.
Kuphatikiza pa kuyika kwenikweni kwa malonda, komabe, SEA imafunanso kukonzekera ndi kutsata.Mwachitsanzo, zolembazo ziyenera kulembedwa ndikuwongoleredwa, kutsimikizika kwa bajeti, zoletsa zamadera zomwe zakhazikitsidwa komanso masamba ofikira amapangidwa.Ndipo ngati zotsatsa zomwe zayikidwa sizikugwira ntchito momwe timayembekezera, masitepe onse ayenera kubwerezedwa.
Ubwino wa SEA ndi chiyani?
SEA nthawi zambiri ndi mtundu wotsatsa malonda.Makasitomala omwe angakhalepo amakopeka ndi zotsatsa zamakalata, mwachitsanzo, pokopa zosowa zawo.Izi zimapatsa SEA mwayi wofunikira kuposa zotsatsa zina: makasitomala samakwiyitsidwa nthawi yomweyo ndipo amakonda kudina.Monga zotsatsa zomwe zikuwonetsedwa zimadalira mawu ofunika kwambiri, kasitomala amatha kupeza yankho loyenera patsamba lolimbikitsidwa.
Kutsatsa kwa injini zosakira kumapangitsanso kukhala kosavuta kwa otsatsa kuyeza ndikusanthula bwino ndikusintha ngati kuli kofunikira.Kuphatikiza pa kukhala ndi mwayi wopeza zambiri mwachangu pazopambana zowoneka bwino, otsatsa amapeza kufikira kwakukulu ndikuvomerezedwa kwambiri ndi makasitomala.
Ndani ayenera kugwiritsa ntchito SEA?
Kukula kwa kampani nthawi zambiri sizomwe zimapangitsa kuti kampeni ya SEA ipambane.Kupatula apo, SEA imapereka mwayi waukulu wamawebusayiti omwe ali ndi zida zapadera.Poganizira momwe kutsatsa kwa injini zosakira kumagwirira ntchito, mtengo uliwonse pakudina kwamalonda umatsimikiziridwa ndi mpikisano, mwa zina.Chifukwa chake, zotsatsa pamitu ya niche zitha kuyikidwa zotsika mtengo pamainjini osakira kutengera mawu osakira.
Pamene ogulitsa kapena opanga makampani opanga mapepala ndi zolemba ayamba kugwiritsa ntchito SEA, chofunika kwambiri kukumbukira ndi chakuti kutsatsa kwa injini zofufuzira kuyenera kuyang'ana komwe kuli phindu loti lipangidwe, makamaka pachiyambi.Mwachitsanzo, ali ndi mwayi wochepetsa kutsatsa kuzinthu zawo zazikulu kapena ntchito.
Zothandizira: Zosinthidwa kuchokera pa intaneti
Nthawi yotumiza: Jun-08-2022
