Mliriwu udafika pamsika waku Germany wamapepala, zida zamaofesi komanso zolembera.M'zaka ziwiri za coronavirus, 2020 ndi 2021, malonda adatsika ndi ma euro 2 biliyoni.Mapepala, monga msika wawung'ono kwambiri, akuwonetsa kuchepa kwakukulu ndi kutsika kwa malonda a 14.3 peresenti.Koma kugulitsa kwamaofesi ndi zinthu zakusukulu, zomwe zikadali zikuyenda pang'ono mliriwu usanachitike, zidatsikanso ndi manambala awiri panthawi ya mliri.Zida zolembera zidayendanso chimodzimodzi, ngakhale zolembera, mapensulo ndi mapensulo achikuda komanso mitundu yochita kupanga ndi choko zidapezeka pamsika wawung'ono.

Ngakhale zinthu zomwe zayambitsa mliriwu zikucheperachepera - pakadali pano - momwe zinthu ziliri pamakampani ndi malonda ogulitsa zimakhalabe zovuta, ndipo zikukulirakulira chifukwa chankhondo yomwe ikumenyedwa.

Intaneti ikupitiriza kukula

Pafupifupi, Germany aliyense adawononga 16.5 peresenti yochepera pazogulitsa za PBS kuposa 2016. Ndipo potengera momwe mliriwu unakulira, zowerengera zomwe zasindikizidwa posachedwa "Industry REPORT paper, Office Reports and stationery 2022 Komabe, mliriwu watsimikizira kukhala wotsogola. -oyang'ana chinthu ngakhale zotsatira zake zoipa.Komabe, coronavirus ndipo tsopano nkhondo makamaka ikukhudzanso nyengo ya ogula.Kutsika kwafupipafupi m'mizinda yamkati kumakhalabe kuwonekera, pomwe bizinesi yapaintaneti pamakampani ikukula nthawi yomweyo.gawo la msika lakula kufika pa 22.6 peresenti pazaka zisanu zapitazi.Ogulitsa ndi opanga ambiri adasankha njira zogulitsira za B2C panthawi yamavuto a coronavirus.Mchitidwe wopanda kusintha.

Kupanikizika kwamitengo kukukulirakulira

Kuphatikiza apo, maunyolo ambiri operekera zinthu amakhalabe akusokonekera, ndipo kukwera mtengo kwamphamvu kukulimbitsa kutayika kwa malonda ndi zopeza zomwe zimawoneka m'magulu ambiri azinthu.Chotsatira chake, phindu lonse ndipo motero mphamvu ya ndalama imakhalabe yochepa.Kumbali inayi, njira zosinthira ndi digito zikutsatiridwa mosasintha.Mwa zina, chifukwa malonda akutali atsimikizira mphamvu zake zampikisano zisanachitike komanso nthawi ya mliri.2016 idapanga ma euro 2.5 biliyoni ogulitsa ndi zolemba za PBS, mpaka 2021 chiwonjezeko chakuchita bwino chikupitilira 12 peresenti.

Koma kuchitapo kanthu kumafunika osati kumbali ya malonda, komanso kumbali yogula zinthu.Chifukwa cha kupezeka kwamphamvu kwa zida zopangira komanso ndalama zosawerengeka zogulira, mayanjano amakampani amtundu wa PBS ali ndi nkhawa zamtsogolo.Zimanenedwa kuti mukulimbana ndi kuwonjezeka kwa msinkhu umene sunachitikepo.

Tsogolo lidzakhala lokhazikika

Kuphatikiza pa digitization, kukhazikika ndi chimodzi mwazinthu zina zomwe zikuyenera kuyendera msika zomwe zipitilize kukopa mitundu yamabizinesi ndi ma assortments amakampani a PBS mtsogolomo.Kale pa nthawi ya mliri, kufunikira kwa ntchito zokhazikika kudakulirakulira.Makasitomala anafunsa zambiri khalidwe ndi munthu mankhwala.Ichi ndichifukwa chake wogulitsa PBS adasinthira ma assortments molingana, ngakhale ziwerengero zamalonda sizikuyenda chimodzimodzi.Omwe akulowera akuyerekeza gawo lazogulitsa zokhazikika kukhala osachepera 5 peresenti komanso 15 peresenti.Komabe, palibe njira yozungulira njira yokhazikika yokhazikika.Mwachitsanzo, nkhalango zachilengedwe zimagwira ntchito yofunika kwambiri pogula mapepala monga kuchotseratu mafilimu apulasitiki.

Njira yatsopano yogwirira ntchito ikuwoneka ngati njira yoyendetsera PBS ndi makampani onse akuofesi.Kwa CEO wa Soennecken a Georg Mersmann, zida zapamwamba zamaofesi ndi "msika wodzaza anthu, osati msika wokulirapo".Koma si iye yekha amene amawona mipata yopindula ndi kuphatikiza kwa msika komwe kumaphatikizapo.Malonda ndi mafakitale akuyang'ana makamaka magulu omwe akufuna kudziwa za digito.

Zothandizira: Zosinthidwa kuchokera pa intaneti