Kutsatsa ndi Utumiki zimagwira ntchito kumbali zosiyana za gawo lalikulu la kasitomala: kugulitsa.Ngati awiriwa agwira ntchito limodzi mosasinthasintha, akhoza kutenga kukhutira kwamakasitomala kumtunda wapamwamba.

Makampani ambiri amalola Marketing kuchita zomwe akufuna kuti abweretse zitsogozo.Kenako Service imachita gawo lake kuti makasitomala azikhala osangalala komanso okhulupirika.

Ofufuza a Salesforce, omwe posachedwapa atulutsa kope lachisanu la The State of Marketing, anati:"Komabe, kutsatsa ndi kugwirizanitsa ntchito sikunafike pachimake."

Ndi chifukwa makampani ambiri amamangiriza Marketing to Sales, and Sales to Service.Kuwagwirizanitsa molunjika pamodzi tsopano kungapindule.

Nawa madera anayi omwe Kutsatsa ndi Ntchito zingagwire ntchito limodzi kuti zithandizire makasitomala:

1.Gwirizanani ndi anthu ochezera

Pafupifupi magawo awiri mwa atatu a magulu otsatsa omwe akuchita bwino kwambiri amalumikizana ndi makasitomala kuti azitha kuyendetsa bwino ma TV, kafukufuku wa Salesforce wapeza.Izi zikutanthauza kuti amagawana ntchito zopanga zinthu ndikuyankha mafunso amakasitomala, nkhawa komanso kufuula.

Kwa inu: Pangani gulu la otsatsa ndi odziwa ntchito kuti mugwire ntchito limodzi pazama TV.Ubwino wautumiki, omwe amayankha makasitomala tsiku lonse, tsiku lililonse amakhala ndi malingaliro pazomwe makasitomala amafunikira potengera mafunso ndi mavuto omwe amamva.Otsatsa amafuna kuti odziwa bwino ntchito adziwe zomwe akufuna kuyika pagulu, kotero ma reps amaphunzitsidwa komanso okonzeka kuyankha kampeni iliyonse.

2. Chepetsani mauthenga pakabuka vuto

Pafupifupi 35% ya ogulitsa amapondereza mauthenga kwa makasitomala omwe ali ndi zovuta zotseguka, zomwe zikuchitika ndipo akugwira ntchito ndi Service.Makasitomala amenewo ali kale pachiwopsezo.Kulandira mauthenga otsatsa ali okhumudwa kumatha kuwakwiyitsa - ndikupangitsa kuti ayende.

Kwa inu: Ntchito ikufuna kugawana mndandanda tsiku lililonse - kapena kangapo patsiku kutengera zomwe makasitomala akufuna - makasitomala omwe ali ndi zovuta zotseguka.Kutsatsa kumafuna kukoka mayina awo ndi kulumikizana kuchokera ku mauthenga otsatsa panjira zonse mpaka Service itatsimikizira kuti nkhani zathetsedwa.

3. Tsegulani deta

Magulu ambiri otsatsa ndi mautumiki amagwira ntchito m'ma silos, kusunga deta yawo ndikuigwiritsa ntchito ngati zizindikiro zamkati ndi mapulani owongolera.Pafupifupi 55% ya otsatsa ndi odziwa ntchito amagawana deta momasuka komanso mosavuta, Salesforce idapeza.

Kwa inu: Kutsatsa ndi Ntchito zidzafuna kukhala limodzi poyamba kugawana mitundu yonse ya data yomwe amasonkhanitsa ndikugwiritsa ntchito.Kenako dipatimenti iliyonse ikhoza kusankha chomwe chingakhale chofunikira kwa iwo, kupeŵa kuchulukirachulukira kwa chidziwitso ndikuzindikira kuti atha kuyimbanso zina pambuyo pake.Kuphatikiza apo, iwo akufuna kudziwa momwe angafune kulandirira deta komanso zomwe akukonzekera kuchita nazo.

4. Khalani ndi zolinga zofanana

Pafupifupi theka la magulu otsatsa ndi mautumiki amagawana zolinga ndi ma metric omwe amafanana, zomwe zimawasiya nthawi zambiri akuyenda m'njira zosiyanasiyana ndikupangitsa kuti pakhale zovuta zomwe kasitomala amakumana nazo.

Kwa inu: Pamene kugawana deta, kutumizirana mauthenga ndi kugawidwa kwamagulu ochezera a pa Intaneti kumayenda bwino, Kutsatsa ndi Utumiki zidzafuna kugwirira ntchito limodzi kuti zikhazikitse zolinga malinga ndi kukhutira kwamakasitomala ndi kusunga.

Koperani kuchokera ku Internet Resources