Kuwona kuti ndi mtundu wanji wogulitsa womwe umapangitsa kuti bizinesi yanu ikhale yopindulitsa kwambiri kuli ngati kuyesa kulinganiza sikelo - kusintha kulikonse komwe mumapanga mbali imodzi kumakhudza mbali inayo.

Chitsanzo: Kafukufuku waposachedwa adawonetsa njira yodziwika bwino yogulitsira yomwe idapangitsa kuti opitilira 85% akwaniritse gawo lonselo.

Choyipa chake: Kuphunzitsidwa mokhazikika komanso kudzipereka komwe kumafunikira kuti mupange chitsanzo ngati ntchitoyo kudapangitsanso kuti chiwongola dzanja chiwonjezeke 24%.

Nazi zabwino ndi zoyipa zamitundu itatu yopambana kwambiri pabizinesi masiku ano ... mtundu womwe mabungwe apamwamba padziko lonse lapansi amagwiritsa ntchito kusokoneza zolinga ndikusungabe mpikisano wawo:

1. Dongosolo la maphunziro ndi chitukuko.Opitilira 75% amakampani omwe ali mgulu labwino kwambiri amawona ogulitsa awo ngati ntchito yomwe ikuchitika, zomwe zikutanthauza kuti woyimira aliyense amayenera kutenga nawo gawo pamaphunziro ndi chitukuko chaka chilichonse.Ambiri mwa maphunzirowa (mwachitsanzo, zokambirana za m'nyumba, misonkhano, masemina, ndi zina zotero) amakhala ndi cholinga chozindikira ndi kuthana ndi zofooka za rep aliyense.

Ubwino wa maphunziro ndi chitukuko cha malonda:

• ma reps akuwongolera nthawi zonse, zomwe zikutanthauza kupita patsogolo kwa dipatimenti yonse
• ogulitsa atsopano nthawi zambiri amapatsidwa mlangizi, zomwe zimachepetsa nthawi yawo yowonjezereka, ndikulimbikitsa mgwirizano pakati pa magulu.
• 71% ya ogulitsa (avareji) amapeza gawo pafupipafupi, ndipo
• pali kuwukira koyenera, komwe mpikisano wathanzi ndi mgwirizano wamagulu ndizofala.

Zoyipa ziwiri zazikulu za chitsanzo cha maphunziro ndi chitukuko ndi:

• kuchuluka kwa oyimira pamwamba akuchoka chifukwa samawona kuti kampaniyo imayamikira zopereka zawo zazikulu, komanso
• mameneja amathera pafupifupi nthawi yawo yonse kuyesa kusunga mgwirizano wofanana ndi wogulitsa aliyense.

Dongosololi ndi lomveka kwa kampani iliyonse yomwe imalemekeza antchito ake, ndipo imakonda kukweza kuchokera mkati.

2. Dongosolo la 80/20.Oyang'anira ambiri amadziwa kuti 80% ya malonda awo adzachokera ku 20% yapamwamba ya malonda awo.Dongosolo la 80/20 lidakhazikitsidwa ndi mamanenjala omwe amathera pafupifupi nthawi yawo yonse akuphunzitsa 20% yapamwamba kwambiri kuti asunge bwino.

Nawa maubwino akulu, malinga ndi kafukufuku wosiyanasiyana:

• malo ogulitsa kwambiri octane komwe oyimira bwino amapikisana nthawi zonse kuti apambane
• dipatimenti yopanda pake pomwe ogulitsa amadziwa kuti magwiridwe antchito otsika sangaloledwe, ndi
• kuyang'ana kochepa komwe mameneja amadziŵa omwe angayang'ane nawo kuti asunge chiwerengero chawo.

Zoyipa zazikulu zitatu:

1. pafupifupi, ochepera theka la ogulitsa amapeza gawo munjira ngati iyi
2. subpar reps sizikhala bwino pakapita nthawi, zomwe zimapangitsa kuti chiwongola dzanja chiwonjezeke 38%, zomwe zikutanthauza kuti
3. Oyang'anira amakhala nthawi zonse, zomwe zimawalepheretsa kuyang'ana pazithunzi zazikulu.

Dongosololi ndi lomveka kwa makampani akulu omwe angakwanitse kubweza pafupifupi 40% ya zomwe amagulitsa pachaka, bola ngati zipangitsa kuti obwereza apamwamba apitilize kukankhira zotsatira zabwino.

3. Dongosolo lochotsa malamulo.Chiyembekezo pamsika wosiyidwa ndikuti kusintha kwamabizinesi kumapangitsa kusintha komwe kukufunika.Mabungwe ambiri ogulitsa amagwira ntchito molingana ndi filosofi yomweyi.Malinga ndi Katswiri wa Zamalonda a Jerry Colletti, kuchuluka kwa ndalama kumasinthidwa chaka chilichonse motengera njira yochotsera kutengera:

• manambala a chaka chatha
• kukula kwa kampani motsutsana ndi kukula kwa msika, ndi
• ndi mtundu wanji wosinthika womwe uli ndi mwayi wabwino kwambiri wopezera phindu.

Ubwino waukulu: Ogulitsa amamva ngati kampani imayika antchito ake patsogolo, zomwe zimatha kuwonjezera kukhulupirika ndi magwiridwe antchito.

Choyipa chachikulu: Mapulani ochepetsa kuwongolera amasintha pachaka - zosinthika zomwe zingayambitse mutu waukulu kwa oyang'anira ndi obwereza.

Zothandizira: Zosinthidwa kuchokera pa intaneti