Zonse zomwe muyenera kudziwa zokhudza kukhathamiritsa kwa injini zosaka

Anthu omwe amagula mashopu apaintaneti amadziwa kufunika koyika bwino pamasanjidwe a Google.Koma kodi zimenezi zimagwira ntchito bwanji?Tikuwonetsani momwe SEO imakhudzira ndikuwonetsa magulu awebusayiti omwe ali mumakampani opanga mapepala ndi zolembera ayenera kuganizira kwambiri mu 2022.

SEO ndi chiyani?

SEO imayimira Search Engine Optimization.M'lingaliro loyenera, izi zikutanthauza kukhathamiritsa tsamba la ma injini osakira.Cholinga cha SEO ndikutenga njira zoyenera kuti mulembetsedwe bwino momwe mungathere pazotsatira zakusaka pa Google & Co.

Kukhathamiritsa kwa injini zosakira sikungoyang'ana pa Kusaka kwa Google kwanthawi zonse komanso Google News, Zithunzi, Makanema, ndi Kugula.Chifukwa chiyani timakonda kulankhula za Google?Izi zili choncho chifukwa powerengera, mu 2022 Google ili ndi gawo la msika la 80 peresenti pakompyuta komanso pansi pa 88 peresenti pakugwiritsa ntchito mafoni.

Komabe, njira zambiri zimagwiranso ntchito pamainjini ena osakira monga Microsoft Bing, yomwe ili m'malo achiwiri ndi gawo lamsika lamanyazi la 10 peresenti.

Kodi SEO imagwira ntchito bwanji mu 2022?

Lingaliro lalikulu la kukhathamiritsa kwa injini zosakira ndi mawu osakira.Awa ndi mawu omwe anthu ofunsa amalemba mu Google Search kuti apeze chinthu choyenera.Izi mosiyana zikutanthauza kuti ogulitsa ayenera kuwonetsetsa kuti tsamba lawo lawebusayiti lalembedwa momwe angathere pamene mawu osakira agwiritsidwa ntchito posaka.

Kodi Google imasankha bwanji mawebusayiti omwe ali apamwamba kuposa ena?Cholinga chachikulu cha Google ndikuti ogwiritsa ntchito apeze tsamba loyenera mwachangu momwe angathere.Chifukwa chake, zinthu monga kufunikira, ulamuliro, kutalika kwakukhala, ndi ma backlinks amatenga gawo lalikulu pa algorithm ya Google.

Kuti tifotokoze mwachidule, izi zikutanthauza kuti tsamba lawebusayiti limayikidwa bwino pazotsatira za mawu osakira pomwe zomwe zaperekedwa zikufanana ndi zomwe zafufuzidwa.Ndipo ngati oyang'anira webusayiti apanga maulamuliro ochulukirapo kudzera pa ma backlinks, mwayi wakuchulukira kwapamwamba.

Mawonekedwe 5 a SEO mu 2022

Pamene zinthu ndi miyeso ikusintha mosalekeza, kukonzanso tsamba lanu pafupipafupi sikungalephereke.Komabe, pali zochitika zingapo za 2022 zomwe ogulitsa ayenera kukumbukira.

1. Kuyang'anira zofunikira pa intaneti: Ma Web vitals ndi ma metric a Google omwe amawunika momwe ogwiritsa ntchito amathandizira pa mafoni ndi pakompyuta.Izi ndi, mwa zina, nthawi yotsegula ya chinthu chachikulu kwambiri kapena nthawi yomwe imatenga mpaka kulumikizana kungathe.Mutha kuyang'ana zofunikira pa intaneti pa Google nokha.

2. Zatsopano zatsopano: Zatsopano ndizofunikira kwambiri pa Google.Chifukwa chake, ogulitsa ayenera kusintha masamba ndi zolemba zawo zofunika kwambiri pafupipafupi komanso kutchulanso nthawi yomwe mawuwo adasinthidwa komaliza.EAT (Katswiri, Ulamuliro, ndi Kukhulupirira) imagwira ntchito yofunika kwambiri pamawebusayiti omwe ali ndi ndalama kapena thanzi lamunthu (Google imayitcha YMYL, Your Money Life Life).Komabe, kudalirika kwina n'kofunika kwa mawebusaiti onse.

3. Wogwiritsa ntchito poyamba: Mmodzi mwa malangizo ofunikira kwambiri ndikuti kukhathamiritsa konse kuyenera kukhala kogwirizana ndi anthu omwe amagwiritsa ntchito tsambalo.Izi ndichifukwa choti cholinga chachikulu cha Google ndikuti ogwiritsa ntchito ake akhutitsidwe, monga tafotokozera kale pamwambapa.Ngati sizili choncho, Google sikhala ndi chidwi chopatsa tsamba lawebusayiti kukhala apamwamba.

4. Zidutswa Zachidule: Awa ndi tizigawo ting'onoting'ono towonetsedwa pazotsatira, zomwe zimatchedwanso "position 0".Apa ndipamene ogwiritsa ntchito amapeza mafunso awo onse ayankhidwa pang'onopang'ono.Aliyense amene amakonza mawu awo okhudzana ndi funso kapena mawu osakira ndikupereka yankho labwino ali ndi mwayi wokhala mawu ofotokozera.

5. Kupatsa Google zambiri: Ogulitsa akhoza kuonetsetsa kuti Google ikulandira zambiri zaukadaulo kudzera pa schema.org.Kuyika malonda kapena ndemanga ndi schema muyezo kumapangitsa kuti Google ijambule ndikuwonetsa deta yoyenera.Kuphatikiza apo, kugwiritsa ntchito zithunzi ndi makanema ambiri m'malemba kumathandizanso.Chifukwa Google imaganiziranso makanema ndi zithunzi pamlingo wina, zotsatira zake zimakulitsidwa.

Zochitika za ogwiritsa ntchito zikukhala zofunika kwambiri mu 2022. Mwachitsanzo, ogwiritsa ntchito akugwiritsa ntchito nthawi yochuluka pa mafoni awo a m'manja komanso zochepa pamakompyuta awo.Ngati ogulitsa sakuwonetsetsa kuti tsamba lawo lawebusayiti lili ndi foni yam'manja, zikavuta kwambiri ataya ogwiritsa ntchitowa.

Kwa ogulitsa mumakampani opanga mapepala ndi zolemba akungoyamba ndi SEO, chofunikira kwambiri ndi kuleza mtima.Zosintha ndi miyeso ndizofunikira, koma nthawi zambiri zimatenga nthawi kuti zotsatira ziwonekere.

Nthawi yomweyo, kudziwa bwino malangizo a Google sikungalephereke.Ogulitsa apeza zonse zomwe Google ikufuna kuchokera kumawebusayiti mu 2022 kuti alandire malo apamwamba pazotsatira zakusaka mu Google Quality Guidelines.

Zothandizira: Zosinthidwa kuchokera pa intaneti