Kodi munayamba mwayitanitsa sangweji chifukwa mnzanu kapena mnzanu adachita, ndipo zimangomveka bwino?Mchitidwe wosavutawu ukhoza kukhala phunziro labwino kwambiri lomwe mudakhalapo nalo chifukwa chake makasitomala amagula - ndi momwe mungawapezere kuti agule zambiri.

Makampani amayika madola ndi zothandizira pakufufuza, kusonkhanitsa deta ndikusanthula zonse.Amayesa malo aliwonse okhudza ndikufunsa makasitomala zomwe amaganiza pambuyo pakuchita kulikonse.

Komabe, makampani ambiri amanyalanyaza chinthu chimodzi chofunikira kwambiri pakusankha kwa kasitomala aliyense: kuyang'ana zomwe makasitomala ena amachita.

Takhala tikulankhula kwanthawi yayitali za chikoka pakamwa, ndemanga ndi malo ochezera a pa Intaneti pa makasitomala ndi zisankho zawo.Koma kuwona anthu ena - osawadziwa ndi abwenzi - kugwiritsa ntchito komanso ngati chinthu kumakhudza kwambiri pogula zosankha.

Penyani, ndiye gulani

Ofufuza a Harvard Business Review adakumana ndi izi: Makasitomala nthawi zambiri amawona makasitomala ena asanapange zisankho.Zomwe amawona ndizofunikira kwambiri pakukonza malingaliro awo pazamalonda, ntchito kapena kampani.M'malo mwake, "kuyang'ana anzawo" kumakhudza kwambiri zosankha zamakasitomala monga kutsatsa kwamakampani - komwe kumawononga ndalama zambiri.

Chifukwa chiyani makasitomala amakopeka ndi anzawo?Ofufuza ena amati n’chifukwa chakuti ndife aulesi.Pokhala ndi zisankho zambiri tsiku lililonse, n'zosavuta kuganiza kuti ngati anthu ena akugwiritsa ntchito mankhwala ndi abwino mokwanira.Iwo akhoza kuganiza kuti, “Chifukwa chiyani ndikuyesera kudzifufuza ndekha pofufuza kapena kugula zinthu zomwe ndinganong'oneze nazo bondo."

4 njira kwa inu

Makampani akhoza kupindula ndi ulesi uwu.Nazi njira zinayi zokopa makasitomala kuti agule potengera zomwe anzawo awona:

1. Ganizilani za gulu, osati munthu yekha.Osamangoyang'ana pa kugulitsa chinthu chimodzi kwa munthu m'modzi.Muzochita zanu zotsatsa, zogulitsa komanso zothandizira makasitomala, perekani makasitomala malingaliro amomwe angagawire malonda anu.Perekani kuchotsera kwamagulu kapena perekani makasitomala zitsanzo kuti apereke kwa ena.Chitsanzo: Zitini za Coca-Cola zasintha makonda zaka zingapo zapitazi kuti zilimbikitse kupatsirana kwa "mnzako," "nyenyezi," "mayi" ndi mayina enieni ambiri.
2. Pangani mankhwala kuti awonekere.Okonza malonda anu akhoza kuchitapo kanthu.Ganizilani mmene katunduyo amaonekela akamagwilitsila nchito, osati akamagulidwa kokha.Mwachitsanzo, iPod ya Apple inali ndi zomvera m'makutu zoyera - zowoneka komanso zapadera ngakhale iPod inalibenso.
3. Lolani makasitomala awone zomwe sizikuwonekera.Kungowonjezera chiwerengero cha ogula malonda pa webusaitiyi kumawonjezera malonda ndipo makasitomala adzalipira mtengo, ofufuza apeza.Mwachidziwitso, alendo obwera kuhotelo amatha kugwiritsanso ntchito matawulo awo ngati atapatsidwa ziwerengero za kuchuluka kwa ena omwe amagwiritsanso ntchito mu hoteloyo.
4. Ikani izo kunja uko.Pitirizani kubzala anthu pogwiritsa ntchito malonda anu.Zimagwira ntchito: Pamene Hutchison, kampani yaukadaulo yochokera ku Hong Kong, idakhazikitsa foni yam'manja, idatumiza achinyamata kumasiteshoni a masitima apamtunda madzulo akunyamula foni yake kuti akope maso.Zinathandizira kukweza malonda oyambirira.

Zothandizira: Zosinthidwa kuchokera pa intaneti